Organizing text
Html has a number of tags that can help you in organizing your text. First of all we need a possibility to insert line-breaks, because the hard return of the text editor is not recognized. The tag <br> has to be inserted on these places where you would normally place a hard return. This tag doesn't need an "end" </br> tag.
Placing two or more <br> tags after each other has no effect. For a double line the <p> tag has to be placed. The <p> tag indicates a paragraph beginning. This tag knows an "end" </p> tag, but it's not really necessary to use it.

Action
Place in the "LovelyMaps" text the <br> and <p> tags, save and view in the browser. The html codes should look like this ...

LovelyMaps
<p>
What is that?<br>
A small company, three enthusiastic cartographers who have their own ideas on how maps should look like.<br>
We can make the real "oldies maps", but with the newest techniques we prefer to produce just that different map you are looking for.
<p>
Our names are: Jürgen Labowski (also project coordination), John Mitchell (also acquisition) and Anne Langdon (design proposals).<br>
We are specialized in Tourist maps and Route maps, but are of course capable of making all types of cartographic products.

It's a start
Now there is a beginning, but still quite boring. Next we start with different sizes of text, and look at bold, italic, underline and other possibilities.